Take-Two claims “THQ will be dead within six months”
Publishers Take-Two have stated that THQ won't survive more than six months due to its financial troubles.
The controversial statement was made yesterday by CEO of Take-Two, Strauss Zelnick. There has been an angry response from THQ's Angela Emery, who has told Zelnick that he "would be better off commenting on his own business."
The full statement that was made by Zelnick is below, and was made yesterday at the MIT Business in Gaming conference yesterday:
THQ's strategy was licensed properties, first and foremost. License stuff from other people, whether it's UFC or WWE or a motion picture property, and make a game around that," Zelnick explained. "And our approach, since we took over the company, is 100 per cent owned intellectual property.
The most important difference is quality,” said, comparing the two publisher’s fortunes. “Take-Two has the highest quality ratings among third-party publishers, according to Metacritic and most people in the industry. Quality really, really, really matters. THQ has had some good games, but their quality levels aren't even remotely... the quality hasn't measured up.
THQ won't be around in six months.
The fact of the matter is, THQ does appear to be in financial trouble, but will Zelnick's prediction be correct? Time will tell.
be better off commenting on his own business."